How Sandfall quadrupled its blog output

The challenge

Sandfall’s content team was publishing two long-form posts a month while the product shipped weekly. Briefs, drafts and feedback lived in three different tools.

What changed

The team moved briefs, drafting and review into Nova. Editors now leave inline suggestions instead of rewriting whole paragraphs.

The result

Within one quarter output went from two to eight posts a month and the average SEO score climbed from 61 to 88.