5 AI prompting tricks every content writer needs

1. Give it a role and a reader

Tell the model who it is writing as and who it is writing for. “A senior B2B marketer writing for first-time founders” beats “write a blog post” every time.

2. Paste examples, not adjectives

Instead of describing your tone as “friendly but expert”, paste two paragraphs you love. Models imitate far better than they interpret.

3. Ask for options

Request three headlines, three intros or three outlines. Choosing is faster than fixing, and the contrast sharpens your own thinking.

4 & 5. Constrain and iterate

Set word counts, banned phrases and structure up front — then refine in small steps rather than rewriting the whole prompt.