Winterz
Winterz
E-commerce
Winterz onboarded 14 freelancers in a week — all on-brand
How a fast-growing e-commerce brand scaled its writer network without diluting its voice.
14
freelancers onboarded
1 week
to full productivity
96%
voice match score
3×
product pages shipped
Company
Winterz
Industry
E-commerce
Team
2 editors, 14 freelancers
Using Nova since
March 2026
Plan
Pro
Integrations
Framekit, Drafthub
The challenge
Winterz needed hundreds of product and category pages before peak season, but every new freelancer took weeks to learn the brand voice.
What changed
The team trained a Winterz voice profile on its best pages and style guide. Freelancers now draft inside Nova and get live voice-match feedback as they write.
The result
Fourteen writers were productive within a week, voice-match scores stayed above 95% and the team shipped three times more product pages.
“We onboarded 14 freelancers in a week and every draft still sounds like us. That used to take months.”
Marta Duarte
Marketing Director, Winterz
