Sandfall
Sandfall
SaaS
How Sandfall quadrupled its blog output without new hires
A four-person content team, one shared workspace and a review process that finally works.
4×
blog posts per month
61 → 88
average SEO score
−70%
time in review
0
new hires needed
Company
Sandfall
Industry
SaaS
Team
2 writers, 2 editors
Using Nova since
January 2026
Plan
Pro
Integrations
Pagecraft, Notewise
The challenge
Sandfall’s four-person content team was publishing two long-form posts a month while the product shipped weekly. Briefs lived in docs, drafts in another tool and feedback in endless Slack threads.
What changed
The team moved briefs, drafting and review into Nova. Writers start from a brief, Nova drafts in the Sandfall voice and editors leave inline suggestions instead of rewriting paragraphs.
A review loop that finally works
Approvals happen in one place and every version is tracked. Review time dropped by 70% in the first month.
The result
Within one quarter Sandfall went from two to eight posts a month — without hiring — and its average SEO score climbed from 61 to 88.
“Our editors finally review ideas instead of commas. Average SEO score went from 61 to 88 in one quarter.”
Kyle Brennan
Content Lead, Sandfall
