Northwind
Northwind
Agency
Northwind runs 30 client voices from one workspace
A content agency replaced scattered style guides with one voice profile per client.
30
client voices
−45%
editing time
2×
retainer capacity
98%
on-time delivery
Company
Northwind
Industry
Agency
Team
12 writers, 3 editors
Using Nova since
November 2025
Plan
Enterprise
Integrations
Notewise, Drafthub, Framekit
The challenge
Northwind’s writers juggled 30 clients, each with its own tone, banned words and formatting rules spread across PDFs and docs.
What changed
Every client now has a Nova voice profile and template set. Writers pick the client and Nova enforces tone, vocabulary and structure automatically.
The result
Editing time fell by 45% and the agency doubled the number of retainers it can serve with the same team.
“Switching between clients used to mean switching mindsets. Now the voice switches with the workspace.”
Marcus Lee
Managing Director, Northwind
