Kestrel
Kestrel
SaaS
Kestrel’s SEO score jumped from 54 to 91 in a quarter
Real-time SEO scoring turned a guessing game into a repeatable publishing system.
+37
average SEO score
3×
organic traffic
2
tools replaced
−60%
time to optimize
Company
Kestrel
Industry
SaaS
Team
3 writers
Using Nova since
February 2026
Plan
Pro
Integrations
Pagecraft, REST API
The challenge
Kestrel’s posts ranked inconsistently. Optimization happened after drafting, in separate tools, and rarely made it back into the doc.
What changed
With live SEO scoring in the editor, writers fix keyword gaps, headings and readability while they write — and meta tags are generated automatically.
The result
Average SEO scores rose from 54 to 91 in a quarter and organic traffic tripled within six months.
“The SEO panel replaced two tools and a spreadsheet. Our organic traffic is up 3× since we switched.”
Anika Nair
Growth Lead, Kestrel
